Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

• Name, address, phone number, and email address;
• Vehicle information (year, make, model, trim, modifications);
• Payment information (processed securely through our payment processor — we do not store full card numbers);
• Appointment details and service preferences;
• Messages or inquiries submitted through our website, phone, or in person.

1.2 Information Collected Automatically

• IP address and general geolocation (city/region);
• Browser type, operating system, and device identifiers;
• Pages visited, time spent, and links clicked on our website;
• Referring website or search terms;
• Cookies and similar tracking technologies (see Section 7).

1.3 Information from Third Parties

We may receive information from third-party partners such as financing and lease-to-own providers, payment processors, scheduling platforms (e.g., Calendly), and analytics providers in connection with your use of our Services.

2. How We Use Your Information

We use the information we collect to:

• Process orders, schedule appointments, and provide requested Services;
• Verify vehicle fitment and product compatibility;
• Process payments and apply for financing on your behalf;
• Communicate with you about your order, appointment, or inquiry;
• Send promotional emails, special offers, or service reminders (you may opt out at any time);
• Improve our website, products, and customer service;
• Comply with legal obligations and resolve disputes;
• Prevent fraud and protect the security of our business and customers.

3. Payment Information

We do not store full credit or debit card numbers on our servers. Payment card transactions are processed by PCI-DSS-compliant third-party payment processors. Your card information is transmitted directly to the payment processor using industry-standard encryption (TLS/SSL). We retain only the last four digits of a card number and the transaction reference number for record-keeping purposes.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Payment processors, scheduling platforms, email service providers, and web hosting providers who process data on our behalf under confidentiality obligations;
• Financing & Leasing Partners: If you apply for financing or a lease-to-own arrangement, we share necessary information with the applicable third-party lender or lessor to process your application, subject to their separate privacy policies;
• Legal & Regulatory: When required by law, subpoena, court order, or governmental request, or to protect the rights, property, or safety of Pro Style Wheels, our customers, or the public;
• Business Transfers: In connection with a merger, acquisition, financing, or sale of company assets, your information may be transferred as part of that transaction;
• With Your Consent: For any other purpose disclosed to you at the time of collection with your explicit consent.

5. Washington State Privacy Rights

If you are a Washington State resident, you may have rights under the Washington Consumer Protection Act (RCW 19.86) and other applicable state laws, including:

• The right to know what personal information we have collected about you;
• The right to request correction of inaccurate personal information;
• The right to request deletion of your personal information, subject to legal retention obligations;
• The right to opt out of marketing communications at any time.

To exercise these rights, please contact us using the information in Section 11. We will respond to verified requests within 30 days.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, maintain business records, comply with legal obligations (including tax and warranty records), and resolve disputes. Transaction and service records are generally retained for seven years in accordance with applicable accounting and consumer protection standards.

7. Cookies & Tracking Technologies

Our website uses cookies and similar technologies (e.g., web beacons, pixel tags) to remember your preferences, analyze site traffic, and improve user experience. We use:

• Essential cookies necessary for the website to function;
• Analytics cookies (e.g., Google Analytics) to understand how visitors use our site — this data is aggregated and does not personally identify you;
• Marketing cookies that may be set by third-party advertising networks to deliver relevant ads.

You can control cookies through your browser settings. Disabling cookies may affect site functionality. To opt out of Google Analytics tracking, visit Google's opt-out page or install the Google Analytics Opt-out Browser Add-on.

8. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, and destruction. These measures include SSL/TLS encryption for data in transit, access controls, and use of PCI-compliant payment processors. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. You are responsible for maintaining the security of any account credentials.

9. Third-Party Links

Our website may contain links to third-party websites (e.g., financing providers, Google Maps, social media). We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before providing any information.

10. Children's Privacy

Our Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will delete it promptly. Parents or guardians who believe their child has provided us with personal information should contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised policy on our website with an updated effective date. Material changes will be highlighted or communicated by email to customers with active accounts or recent transactions where we have contact information. Your continued use of our Services after the effective date constitutes acceptance of the updated policy.

12. Contact Us

For questions, requests, or concerns about this Privacy Policy or your personal information, please contact: